Nissan's next stop? Russia. And from the looks of it, they're planning to stay a while.
In a recent visit to Moscow, Colin Dodge, Executive VP, Nissan, announced a dynamic plan aimed at significantly increasing the Japanese automaker's market share in the northern nation known for its frigid temperatures, fur muffs, ornate architecture and, of course, vodka.
Among the many steps designed to help support the primary prerogative of achieving 10 percent market share in Russia by 2016 are:1. Double manufacturing capacity at Nissan's St. Petersburg production facility
2. Add the next-generation Nissan Quashqai to the St. Petersburg manufacturing list
3. Use key alliances with Renault and AvtoVAZ (Russia's largest automaker) to help spur industrialization in Russia
4. Get to the point where up to 80 percent of all Russian sales are produced in Russia by 2016
Speaking on exactly how important Russia is to the company's overall growth, Dodge says, "Nissan already has a very strong local presence and, today, we are the largest Japanese car maker in Russia and one of the largest overseas brands, but we want to triple sales and double market share over the next four years."1
Dodge goes on to explain that even amidst efforts to achieve this growth, Nissan will continue to always put customers and their needs at the heart of everything decision and action they make.
From what Wesley Chapel Nissan serving Wesley Chapel, FL can see, Nissan has made pretty good headway thus far. In fiscal year 2011, they achieved a robust 57-percent increase over fiscal year 2010 sales numbers. And, given they'll compete in the mainstream segment for the first time with their all-new Almera sedan, starting early next year, we fully expect to see the trend continue.
Interested to see how this story continues to develop?